The BBA Flagship Program at University School of Business (USB), Chandigarh University combines business fundamentals with AI-driven learning, industry exposure, and practical skill development. Students can choose from specializations including Marketing, Artificial Intelligence in Business, Human Resource Management, Banking & Finance, Event Management, Healthcare Management, Forex Management, and Family Business & Entrepreneurship. The program features advanced business labs, Harvard- and Stanford-inspired pedagogy, EY-powered certifications, internships, live projects, international pathways, and placement-focused training, preparing students for successful careers in business, management, entrepreneurship, and emerging industries.